Digital Marketing Course in Kanpur and Digital Marketing Training in Kanpur

Digital Academy is a leading institute for Digital Marketing Course in Kanpur. The course will be delivered by highly experienced and certified trainers who are considered some of the best trainers in the industry, which leads to an unparalleled learning experience. The course is studded with myriad hands-on exercises on each topic that is covered in the training. Along with the training, we offer you 1-year e-learning access, 8 global certifications from Google, Hubspot, etc., and placement assistance. Many of our past participants are working for various companies as digital marketing professionals. Digital Marketing courses in Kanpur can be learned as a certification program or degree program from a training institution or college. Digital Marketing is becoming a popular field among freshers and multiple colleges and institutes in Kanpur offer digital marketing programs.

Digital Academy is termed as India’s 1st ever-practical digital marketing institute offering one of the best digital marketing courses in Kanpur. We believe in the practical application of each module. From students to working, professionals can opt for this course to gain a better knowledge of the digital industry. This helps you to gain better career and job anticipation as well as achieve a hike in salary.

Why Digital Marketing Course with Digital Academy?

Digital Academy has been established and continues to be growing each day into the notions of Digital Marketing. We are the best digital marketing classes driven by supplying better Digital Marketing Training in Kanpur. Our intent is to develop each day with fresh approaches and ideas within this discipline by researching the center of media. It’ll Be our effort and we guarantee that we supply the best Digital Marketing course in Kanpur so that it rewards our Institute and also a person What we expect from you is a willingness and commitment. You have to come up to accommodate things and you will be trained by us on your abilities in advertising.

Digital Marketing Course in Kanpur

Advantages of taking a digital marketing certification

  • Learn from industry experts: Digital marketing certification courses are taught by experienced professionals who have worked in the industry for years.
  • Practical learning experience: A certification course will provide you with practical learning experiences like case studies, real-world examples, and live projects.
  • Flexibility: Digital marketing certification courses in Kanpur are available in various formats like online, classroom, and self-paced, making them convenient for working professionals.
  • Networking opportunities: A certification course can provide you with networking opportunities to connect with other professionals in the industry.
  • Globally recognized certification: Digital marketing certification is globally recognized, which means you can work anywhere in the world.

Frequently Asked Questions

What is Digital Marketing course all about?

A Digital marketing course is designed to help you learn about the digital marketing ecosystem complete.

Digital Academy Digital Marketing Courses in Kanpur are designed not only to give practical exposure or practice but we here let you learn the core concept of digital marketing that helps you to learn the nuances of the practical work needed throughout the industry to achieve the goals and objectives.

How do I get a job in digital marketing?

Often beginners question- how to get a digital marketing job as a fresher.

Being a Fresher, and without any prior training or practice it’s quite challenging to get a job in Digital Marketing as every business or organization prefers a candidate who has some experience in the relevant field.

But, unlike other streams, gaining skills in digital marketing for a fresher is not a big task as there are multiple Digital Marketing courses available in the market that offer digital marketing training to grow and groom your digital marketing skills.

How much time it will take to learn Digital Marketing Course?

To learn a Digital Marketing Course hardly takes 4 months. But majorly time duration totally depends on the institute you have chosen for learning the Digital Marketing Course. Digital Academy takes 4 months to complete the Digital Marketing Course in Kanpur and also provides 2 months guaranteed Internship facility.

Can we learn this Digital Marketing course Online?

Yes, you can learn Digital Marketing course online. But to learn the concept thoroughly, we advise you to join the Offline Digital Marketing Training Institute nearby.

Who should join a digital marketing course?

Today, Digital marketing skills are Need of every hour not only for digital marketing professionals but for anyone who is working in a business or supporting a business. This includes entrepreneurs, marketing managers, marketing specialists, and business owners.

What is the future of digital marketing?

Today and After this coronavirus pandemic the scope of digital marketing will be wider and broad. Digital Marketing will remain as the most powerful way of Marketing in the future. But as the dynamics of digital marketing is changing every day, a digital marketer has to be agile, alert, smart and adapt to latest changes.

Where do you see yourself going professionally?

At Digital Marketing Courses, we insist on developing leaders of tomorrow by transforming fresh minds into masterminds. Our training program will help the candidates to develop skills that are required to build expertise in implementing, developing, and evaluating marketing strategies for the globally connected economy.

Do I need to read anything before attending this course?

No, you don’t have to read anything before you attend the training. This course has been designed from basic to advanced level concepts.

Digital Marketing Course Fee and Syllabus

1. Introduction to Digital Marketing

  • What is Digital Marketing?
  • The Fundamentals of Digital Marketing
  • Scope of Digital Marketing in India and globally
  • Latest Trends in Digital Marketing
  • Digital Marketing for Working Professionals
  • Digital Marketing for Startups
  • Digital Marketing for SMBs (Small & Medium Businesses)
  • Career Opportunities in Digital Marketing

2. Learning WordPress

  • What is WordPress?
  • Role of learning WordPress in Digital Marketing
  • WordPress.com vs WordPress.org
  • WordPress installation and setup
  • Creating a WordPress website & blog
  • Using Page builders
  • WordPress Themes & Plugins
  • Using WordPress for Blogging
  • Building WordPress-based eCommerce sites
  • Using WordPress for Different Websites

3. Search Engine Optimization (SEO)

  • What is SEO and why is it important?
  • Working for Search Engines
  • Introduction to SERPs
  • Different SEO Ranking Factors
  • White Hat vs Black Hat SEO
  • Understanding Google algorithm
  • On-Page SEO
  • Off-Page SEO
  • Technical SEO
  • Local SEO
  • Mobile-first SEO
  • Advanced Keyword Research
  • Google Search Console
  • SSL Certificate & Website Security
  • eCommerce SEO
  • SEO Reporting
  • SEO Case Studies

4. Social Media Optimization & Marketing

  • What is Social Media Marketing (SMM)?
  • What is Social Media Optimization (SMO)?
  • Understanding Different Social Media Platforms
  • SWOT Analysis
  • Content Strategies According to SM Platforms
  • Organic Reach
  • Optimizing Profiles on All Social Media Platforms
  • Lead Generation Using Social Media
  • Chatbots
  • Top Social Media Optimization Tools
  • Creation of Social Media Calendar
  • Understanding Client Projects & Requirements
  • Social Media Content Creation Tools
  • Rule of Consistency on Social Media
  • Finding Best Content Ideas
  • Social Media Best Practices
  • Influencer Marketing
  • SMO Report Creation
  • WhatsApp Marketing

5. Google Analytics 4

  • Introduction to Google Analytics
  • Working on Google Analytics
  • How to Set Up Google Analytics for a Website
  • Understanding Reports and Data in GA
  • Google Analytics for SEO
  • Google Analytics for PPC
  • Important Metrics & Reports

6. Google Tag Manager (GTM)

  • Introduction to Google Tag Manager
  • How to Set Up Google Tag Manager
  • Using Google Analytics + GTM
  • Components of GTM
  • Tracking of Videos, Links, Elements, and Scrolls
  • Tracking eCommerce Events
  • Facebook Pixel + GTM

7. Content Marketing

  • What is Content Marketing?
  • Types of Content Marketing
  • Content Marketing Goals
  • Using Different Forms of Content
  • Creating Content Marketing Strategies
  • Content Marketing for Social Media
  • Important Metrics to Measure in Content Marketing
  • Content Marketing with Video Content
  • Storytelling
  • Quora, Infographics, Niche Blogging
  • Forum Marketing
  • Memes, Carousels, and Podcasts

8. YouTube Marketing

  • Benefits of YouTube Marketing
  • How YouTube Works?
  • Analysis of Top YouTubers
  • Setting Up New YouTube Channel
  • Essentials for YouTube Video Recording
  • Voice and Video Editing Tips and Tools
  • Adding Viral Elements to Video
  • YouTube Video Uploading Checklist
  • Power of YouTube Live
  • How to Build and Grow YouTube Channel Organically?
  • How to Earn from YouTube?
  • Monetizing YouTube Channel
  • YouTube Funnels
  • Top YouTube Tools for Growth and Marketing

9. App Store Optimization (ASO)

  • Introduction to App Store Optimization
  • Role of ASO
  • How to Optimize Apps for App Stores?
  • How to Increase App Downloads?
  • On-Page and Off-Page ASO Factors
  • Top App Store Optimization Tools
  • Creating ASO Strategies
  • Understanding Google Play Console
  • Paid Campaigns for ASO
  • Google Firebase and Analytics
  • iOS App Store Optimization
  • App Store Marketing on Facebook and Google
  • App Ratings and Reviews

10. Google My Business (GMB)

  • What is Google My Business and How Does it Work?
  • Setting up GMB Account
  • Importance of Local Business Listings
  • Optimizing the Rank of Google My Business Listing
  • Lead Generating Using Google My Business
  • Getting Organic Reviews on GMB
  • Dealing with Negative & Fake Reviews
  • Managing Multiple Locations in GMB
  • Top Tips, Tricks, and Hacks

11. Google Ads

  • Introduction to Google Ads
  • Working of Google Ads
  • Types of Google Ads
  • Importance of Landing Pages
  • Running and Optimizing Search Ads
  • Running and Optimizing Display Ads
  • Remarketing With Google Ads
  • Running App Install Ads
  • Lead Generating Ads
  • Video Ads
  • Shopping Ads
  • Call Only Ads
  • Proper Audience Targeting
  • In-depth Optimization of Ad Groups
  • Conversion Ads

12. Facebook Ads

  • Introduction to Facebook Ads
  • How does Facebook Ads Work?
  • Types & Objectives of Facebook Ads
  • Understanding Audience and Targeting
  • Understanding Ad Placements
  • How to Write Ad Copies?
  • Optimizing Landing Page for Ad Relevancy
  • A/B Testing
  • Facebook Pixel Setup
  • Facebook Analytics
  • Tracking Options
  • How to Run Facebook Ads the Right Way?
  • Dynamic Ads
  • Remarketing and Retargeting
  • Lead Generation & Funnels
  • Facebook Messenger Marketing
  • Competitor Research and Spying
  • Video Advertising using Facebook Ads
  • Finding Clients for Facebook Ads Projects

13. Email Marketing

  • What is Email Marketing, and How Does it Work?
  • Top Digital Marketing Tools
  • Using Automation in Email Marketing
  • Omni-channel Marketing
  • How to Write Professional Emails?
  • Important Metrics and Insights
  • Call to Actions in Emails
  • Email Cycles and Funnels
  • Conversion Rate Optimization
  • Lead Generation using Email Marketing

14. Online Reputation Management (ORM)

  • What is ORM, and How Does it Work?
  • Top Online Reputation Management Tools
  • Impact of ORM on Sales, Revenue, and Business Growth
  • ORM vs SMO
  • Dealing with Negative Reviews and Comments
  • Understanding User Behaviour
  • Online Reputation Management Strategies
  • Personal Branding
  • Press Release
  • Creating Review Magent
  • ORM Auditing and Parameters