Digital Marketing Course Online

Digital Academy is a leading institute for Digital Marketing Course online. The course will be delivered by highly experienced and certified trainers who are considered some of the best trainers in the industry, which leads to an unparalleled learning experience. The course is studded with myriad hands-on exercises on each topic that is covered in the training. Along with the training, we offer you 1-year e-learning access, 8 global certifications from Google, Hubspot, etc., and placement assistance.

Want to build a thriving career in digital marketing and become a top-class digital marketer? Join the best online digital marketing course online in India by Digital Academy to learn basic to advanced concepts from scratch.

It is a regular digital marketing training with live classes on Zoom by an experienced mentor. Throughout the course, you will learn and practice SEO, social media marketing, Google Ads and PPC advertising, blogging, affiliate marketing, YouTube marketing, content marketing, email marketing, and 17+ more modules.

Best Online Certificate Program for Digital Marketing

This interactive certificate Programme in digital marketing will help you or your team rapidly learn the fundamentals of successful digital marketing. It will guide you through how to create a structured plan to grow your business using digital marketing. It’s structured using our acclaimed digital marketing planning framework which covers the full customer lifecycle. It is one of the most prominent digital marketing courses online that allows you to have an in-depth knowledge of digital marketing methods so as to implement the best one in practical life.

  • Create a structured digital marketing plan and budget
  • Identify the correct measures to set objectives and evaluate digital marketing
  • Review and prioritize the strategic options for boosting customer acquisition, conversion, and retention using digital marketing
digital marketing course online
Digital Marketing Course Online

Best Online Certificate Program for Digital Marketing

There’s always more to learn when you explore digital marketing. As you dive into Digital Academy, you can learn about a wide variety of tools, techniques, and topics, like social media marketing, digital advertising, SEO, SEM, and PPC. Whether you’re a beginner looking to understand the basics of online marketing, or you’re an experienced marketer learning new skills, you can take your abilities to the next level with these online tutorials, all taught by experienced experts. Learn how to improve your Google search rankings, use Google Adwords, understand advertising data analytics and reports, and make better use of Facebook, Instagram, YouTube, TikTok, and Twitter. Or you can get tips about how to create better display banner ads and websites. Whether you’re looking for specific online lessons on graphic design, paid media, or growing your audience on social, you’ll find helpful classes where you can create and share hands-on projects, and get useful feedback from a community of creators. So join Digital Academy for digital marketing course online.

Advantages of taking a digital marketing course online

  • Learn from industry experts: Digital marketing certification courses are taught by experienced professionals who have worked in the industry for years.
  • Practical learning experience: A certification course will provide you with practical learning experiences like case studies, real-world examples, and live projects.
  • Flexibility: Digital marketing certification courses online are available in various formats like online, classroom, and self-paced, making them convenient for working professionals.
  • Networking opportunities: A certification course can provide you with networking opportunities to connect with other professionals in the industry.
  • Globally recognized certification: Digital marketing certification is globally recognized, which means you can work anywhere in the world.

Frequently Asked Questions

What is Digital Marketing course all about?

A Digital marketing course is designed to help you learn about the digital marketing ecosystem complete.

Digital Academy Digital Marketing Courses online are designed not only to give practical exposure or practice but we here let you learn the core concept of digital marketing that helps you to learn the nuances of the practical work needed throughout the industry to achieve the goals and objectives.

How do I get a job in digital marketing?

Often beginners question- how to get a digital marketing job as a fresher.

Being a Fresher, and without any prior training or practice it’s quite challenging to get a job in Digital Marketing as every business or organization prefers a candidate who has some experience in the relevant field.

But, unlike other streams, gaining skills in digital marketing for a fresher is not a big task as there are multiple Digital Marketing courses available in the market that offer digital marketing training to grow and groom your digital marketing skills.

How much time it will take to learn Digital Marketing Course?

To learn a Digital Marketing Course hardly takes 4 months. But majorly time duration totally depends on the institute you have chosen for learning the Digital Marketing Course. Digital Academy takes 4 months to complete the Digital Marketing Course online and also provides 2 months guaranteed Internship facility.

Can we learn this Digital Marketing course Online?

Yes, you can learn Digital Marketing course online. But to learn the concept thoroughly, we advise you to join the Offline Digital Marketing Training Institute nearby.

Who should join a digital marketing course?

Today, Digital marketing skills are Need of every hour not only for digital marketing professionals but for anyone who is working in a business or supporting a business. This includes entrepreneurs, marketing managers, marketing specialists, and business owners.

What is the future of digital marketing?

Today and After this coronavirus pandemic the scope of digital marketing will be wider and broad. Digital Marketing will remain as the most powerful way of Marketing in the future. But as the dynamics of digital marketing is changing every day, a digital marketer has to be agile, alert, smart and adapt to latest changes.

Where do you see yourself going professionally?

At Digital Marketing Courses, we insist on developing leaders of tomorrow by transforming fresh minds into masterminds. Our training program will help the candidates to develop skills that are required to build expertise in implementing, developing, and evaluating marketing strategies for the globally connected economy.

Do I need to read anything before attending this course?

No, you don’t have to read anything before you attend the training. This course has been designed from basic to advanced level concepts.

Digital Marketing Course Fee and Syllabus

1. Introduction to Digital Marketing

  • What is Digital Marketing?
  • The Fundamentals of Digital Marketing
  • Scope of Digital Marketing in India and globally
  • Latest Trends in Digital Marketing
  • Digital Marketing for Working Professionals
  • Digital Marketing for Startups
  • Digital Marketing for SMBs (Small & Medium Businesses)
  • Career Opportunities in Digital Marketing

2. Learning WordPress

  • What is WordPress?
  • Role of learning WordPress in Digital Marketing
  • WordPress.com vs WordPress.org
  • WordPress installation and setup
  • Creating a WordPress website & blog
  • Using Page builders
  • WordPress Themes & Plugins
  • Using WordPress for Blogging
  • Building WordPress-based eCommerce sites
  • Using WordPress for Different Websites

3. Search Engine Optimization (SEO)

  • What is SEO and why is it important?
  • Working for Search Engines
  • Introduction to SERPs
  • Different SEO Ranking Factors
  • White Hat vs Black Hat SEO
  • Understanding Google algorithm
  • On-Page SEO
  • Off-Page SEO
  • Technical SEO
  • Local SEO
  • Mobile-first SEO
  • Advanced Keyword Research
  • Google Search Console
  • SSL Certificate & Website Security
  • eCommerce SEO
  • SEO Reporting
  • SEO Case Studies

4. Social Media Optimization & Marketing

  • What is Social Media Marketing (SMM)?
  • What is Social Media Optimization (SMO)?
  • Understanding Different Social Media Platforms
  • SWOT Analysis
  • Content Strategies According to SM Platforms
  • Organic Reach
  • Optimizing Profiles on All Social Media Platforms
  • Lead Generation Using Social Media
  • Chatbots
  • Top Social Media Optimization Tools
  • Creation of Social Media Calendar
  • Understanding Client Projects & Requirements
  • Social Media Content Creation Tools
  • Rule of Consistency on Social Media
  • Finding Best Content Ideas
  • Social Media Best Practices
  • Influencer Marketing
  • SMO Report Creation
  • WhatsApp Marketing

5. Google Analytics 4

  • Introduction to Google Analytics
  • Working on Google Analytics
  • How to Set Up Google Analytics for a Website
  • Understanding Reports and Data in GA
  • Google Analytics for SEO
  • Google Analytics for PPC
  • Important Metrics & Reports

6. Google Tag Manager (GTM)

  • Introduction to Google Tag Manager
  • How to Set Up Google Tag Manager
  • Using Google Analytics + GTM
  • Components of GTM
  • Tracking of Videos, Links, Elements, and Scrolls
  • Tracking eCommerce Events
  • Facebook Pixel + GTM

7. Content Marketing

  • What is Content Marketing?
  • Types of Content Marketing
  • Content Marketing Goals
  • Using Different Forms of Content
  • Creating Content Marketing Strategies
  • Content Marketing for Social Media
  • Important Metrics to Measure in Content Marketing
  • Content Marketing with Video Content
  • Storytelling
  • Quora, Infographics, Niche Blogging
  • Forum Marketing
  • Memes, Carousels, and Podcasts

8. YouTube Marketing

  • Benefits of YouTube Marketing
  • How YouTube Works?
  • Analysis of Top YouTubers
  • Setting Up New YouTube Channel
  • Essentials for YouTube Video Recording
  • Voice and Video Editing Tips and Tools
  • Adding Viral Elements to Video
  • YouTube Video Uploading Checklist
  • Power of YouTube Live
  • How to Build and Grow YouTube Channel Organically?
  • How to Earn from YouTube?
  • Monetizing YouTube Channel
  • YouTube Funnels
  • Top YouTube Tools for Growth and Marketing

9. App Store Optimization (ASO)

  • Introduction to App Store Optimization
  • Role of ASO
  • How to Optimize Apps for App Stores?
  • How to Increase App Downloads?
  • On-Page and Off-Page ASO Factors
  • Top App Store Optimization Tools
  • Creating ASO Strategies
  • Understanding Google Play Console
  • Paid Campaigns for ASO
  • Google Firebase and Analytics
  • iOS App Store Optimization
  • App Store Marketing on Facebook and Google
  • App Ratings and Reviews

10. Google My Business (GMB)

  • What is Google My Business and How Does it Work?
  • Setting up GMB Account
  • Importance of Local Business Listings
  • Optimizing the Rank of Google My Business Listing
  • Lead Generating Using Google My Business
  • Getting Organic Reviews on GMB
  • Dealing with Negative & Fake Reviews
  • Managing Multiple Locations in GMB
  • Top Tips, Tricks, and Hacks

11. Google Ads

  • Introduction to Google Ads
  • Working of Google Ads
  • Types of Google Ads
  • Importance of Landing Pages
  • Running and Optimizing Search Ads
  • Running and Optimizing Display Ads
  • Remarketing With Google Ads
  • Running App Install Ads
  • Lead Generating Ads
  • Video Ads
  • Shopping Ads
  • Call Only Ads
  • Proper Audience Targeting
  • In-depth Optimization of Ad Groups
  • Conversion Ads

12. Facebook Ads

  • Introduction to Facebook Ads
  • How does Facebook Ads Work?
  • Types & Objectives of Facebook Ads
  • Understanding Audience and Targeting
  • Understanding Ad Placements
  • How to Write Ad Copies?
  • Optimizing Landing Page for Ad Relevancy
  • A/B Testing
  • Facebook Pixel Setup
  • Facebook Analytics
  • Tracking Options
  • How to Run Facebook Ads the Right Way?
  • Dynamic Ads
  • Remarketing and Retargeting
  • Lead Generation & Funnels
  • Facebook Messenger Marketing
  • Competitor Research and Spying
  • Video Advertising using Facebook Ads
  • Finding Clients for Facebook Ads Projects

13. Email Marketing

  • What is Email Marketing, and How Does it Work?
  • Top Digital Marketing Tools
  • Using Automation in Email Marketing
  • Omni-channel Marketing
  • How to Write Professional Emails?
  • Important Metrics and Insights
  • Call to Actions in Emails
  • Email Cycles and Funnels
  • Conversion Rate Optimization
  • Lead Generation using Email Marketing

14. Online Reputation Management (ORM)

  • What is ORM, and How Does it Work?
  • Top Online Reputation Management Tools
  • Impact of ORM on Sales, Revenue, and Business Growth
  • ORM vs SMO
  • Dealing with Negative Reviews and Comments
  • Understanding User Behaviour
  • Online Reputation Management Strategies
  • Personal Branding
  • Press Release
  • Creating Review Magent
  • ORM Auditing and Parameters